Personal and Unique Service
Each telephone campaign is tailored individually to the client’s requirements and we are unique in offering, as an optional extra, our Datamass service – a pre-campaign survey form – from which we glean an up-to-date constituency profile, ensuring a higher campaign contact rate. This also helps to identify those with a higher income who might be better approached directly by the client.
Pioneering and Innovative
Jeannie MacGregor was involved in the first-ever University telephone fundraising campaign at Edinburgh, and MacGregor Jones was the first ever fundraising company to introduce hand-written follow-up cards, signed by the caller after their conversations with each constituent, whether or not any money had been pledged. MacGregor Jones still continues to innovate, through such services as its pioneering Datamass surveys, unrivalled caller training programmes and tailor-made client campaigns.
Added Value
The aim throughout is to establish long-term relationships with each client’s constituency, developing a “feel good” factor and making them feel involved and interested, regardless of the call’s outcome. Problems are solved and barriers to giving removed. Good, responsible fundraising leaves your constituency feeling involved and interested and it can lead not only to immediate financial support but also builds a strong foundation for the future with potential legacy income and increased attendance at events, reunions and future activities etc.
Planning for the Long Term
In addition, when planning any campaign, MacGregor Jones will work to ensure that the selection of the constituency does not hinder the return in subsequent years, by, for example, “cherry-picking” only the most promising contacts. If the institution decides to run a campaign each year in the future to encourage the habit of giving in alumni and to increase legacy provisions, it must ensure a reliable and healthy flow of income, year on year.
Valued Prospects
Telephone fundraising is an incredibly powerful tool and it leaves a lasting impression. It is crucial that nobody feels alienated by the process and that all prospects feel valued even if they are unable to offer their financial support. Our callers enjoy lively conversations with each prospect and are encouraged to listen and to really communicate - calls often lasting up to three times longer than those of our rivals. The personal hand-written cards from the callers, accompanied by donation forms where appropriate, reinforce this personal approach and have proven to substantially lift the fulfillment, i.e. the conversion of pledges to actual gifts.
Sound Administration
MacGregor Jones prides itself on its sound administrative processes. A good call will be let down by the wrong forms being sent out or a query not being followed up promptly. If a University, School or College uses the Paperless Direct Debit scheme it needs absolute confidence in its consultants’ ability to process complex data accurately and efficiently. MacGregor Jones is invisible to the constituents, and all the materials, including the pre-call letter and script, are in a style and manner appropriate to the institution it represents.
Founded in 1996, MacGregor Jones has established itself as the UK’s leading telephone fundraising consultancy in the education sector, with successful expansion into the Arts in 2000. MacGregor Jones has worked with over 80 different institutions, orchestrating hundreds of fundraising campaigns. The offices – and on-site calling room – are located in central London and clients can chose to run their campaigns from their own premises or from MacGregor Jones.