A Unique Process
At MacGregor Jones the emphasis is on quality. A typical call-centre would expect a caller to speak to 20-25 people in the course of a 3 hour shift.: we expect our callers to speak with 9. This allows our callers to focus on making each individual feel like a valued member of the institution’s community. This ensures a positive response, many of whom write to their caller to comment on how they found the conversation to be a refreshing alternative to the usual cut and run telesales approach. This investment of time during the call is underlined by hand-written follow up which has resulted in us having unrivalled conversion rates of pledges (money promised over the phone) to gifts (money actually sent in.)
Pioneering and Innovative
We have pioneered the use of pre-campaign surveys. These improve the contact information ensuring that we speak to as many of the constituents as possible as well as garnering incredibly valuable information that can be used by our clients to develop a detailed profile of their community. They help to identify potential major donors and to ensure that the person has been asked for the right level of gift which has a positive impact on the value of the donations received.
Added Value
We have a pool of mature, experienced callers from a variety of backgrounds many of which are related to the arts. Their natural enthusiasm translates into a genuine interest in the organisations we are raising money for. As well as being effective fundraisers, they are great ambassadors for our clients and have promoted positive comments about productions and events and increased ticket sales as a result. Our unhurried approach particularly suits sensitive constituencies and retired people who do not want their conversations curtailed if they have not had the opportunity to speak at length about an institution with which they may have had a long relationship.
Unrivalled Success
All of our arts clients have been delighted with the income their campaigns have generated which has far exceeded their expectations. In all cases more income has been received than was actually pledged over the phone and even those who are not frequent attenders have been generous in their support.
Founded in 1996, MacGregor Jones expanded into the Arts in 2000 with great success. Our clients have appreciated our flexible and unique technique that aims to get the best result from each call, both in terms of raising funds and creating a strong, personal relationship with the recipients of the calls. In 2006 we moved into a new and purpose built office and calling room located in central London.